CORE BRAND STORY > PACKAGES
Your CORE BRAND STORY is an internally-facing narrative that articulates what you stand for externally in your marketplaces. Not a list of values, products or features. Not a timeline of events. Not simply a mission or positioning statement. Rather, it’s a real story representing what you will do and be for audiences. A story that is unique and special to you and your company.
Your core brand story captures the totality of who you are, and the essential and differential value you bring to key audiences. Also known as a story platform, it’s the foundation for the creating all future communications.
Simple brand positioning often leaves companies wondering what to do with a confusing set of abstract values. People often can’t remember these values, or put them to use in everyday business. A core brand story will put your values in clear context that people can remember and use to measure everyday business narratives and decisions.
The core brand story is a promise you make to uphold throughout every fiber of your company’s deeds, actions, policies and communications.
Like to learn more?Book A Free Call